Trusted by 20+ DTC e-commerce brands
We tear down your Meta ad account, creative, landing pages, and offer. You get a single document that shows exactly what's working, what's broken, and what to fix first.
Outcomes vary. We don't promise lift — we promise you'll know exactly what to fix.
There's money quietly draining out the bottom — fatigued creative, mis-tagged campaigns, attribution misalignment, audiences you forgot to exclude. And there's a ceiling above your head you can't see — untested ad angles, unaddressed awareness levels, an offer that under-prices your real value, a landing page that converts a fraction of what it could.
A good audit finds both. The leaks fund the ceiling-breaking work. The ceiling-breaking work compounds the savings. That's the operating loop — most teams only see one side of it because they live inside the account.
Campaign architecture, budget allocation, bid strategies, audience setup, and attribution settings diagnosed against best practice.
Fatigue thresholds, winner diagnostics, format mix, hook patterns, and production velocity measured against your spend level.
Above-the-fold messaging, mobile UX, checkout friction, message match from ad to page, and conversion-killers identified.
Discount logic, perceived value gaps, competitive pricing, bundle architecture, and promotional cadence assessed for leverage.
Where you're up, where you're down, and which specific changes are causing movement — broken down quarter-over-quarter.
Every finding ranked by impact. Exactly what to fix first, second, and third — with clear owners and effort estimates.
Screenshots from a real Standard audit we delivered to a curated DTC retailer running $11.9K/month on Meta. Names blurred. Specifics intact.
We reconcile Meta's reported numbers against your post-purchase survey, GA4, and Triple Whale (or Northbeam, or Rockerbox). The gap is almost always there. Once you know which direction it's biased, you can size budgets to truth instead of to whichever dashboard you opened first that morning.
Every top spender gets ranked against a fatigue model — CTR decay, frequency curve, days-since-refresh. Ads in critical get a recommended off-date. But that's only half the work. We map your ICP across the five awareness levels (unaware → most aware) and the five sophistication stages, then write briefs for the angles your account is missing entirely. Most DTC accounts live in product-aware. The ceiling is in the upper funnel.
Every audit ends with a single weighted score and seven ranked actions, ordered by velocity × magnitude. No "consider testing" hedging. Each action specifies the move, the owner, the expected lift, and which week to do it. It reads like a production schedule because that's what it is.
Ten sections. Twenty-five pages. Real account, all names redacted.
Most audits are generated by junior strategists trying to upsell a retainer. moon.audits is built by operators who've spent over $50M+ on Meta, scaled brands from $20K to $1M+ months, and has seen the same mistakes on repeat.
Every audit is grounded in a diagnostic framework built from real DTC accounts. No generic best practices. No copy-paste recommendations. If a section doesn't apply to your business, we say so.
Pick your tier, check out in under 2 minutes. No calls, no proposals.
Share read-only access to your ad account and analytics. 15-minute form.
We run your account through our full diagnostic framework — account, creative, landing pages, and offer.
You get a single HTML report plus action plan. Keep it forever.
Delivery in seven business days from data access. Day eight, you get a 25% credit toward the next audit. We've never been late.
If we can't surface at least 30 distinct, actionable improvements in your audit, we'll still deliver the work — and leave the refund up to you. So far it's never come up.
Read-only access. NDA on request. We don't pitch you management services, sell your data, or contact your team after delivery. One audit, one invoice, done.
Pick the depth of diagnosis your account needs.
For brands spending $10K–$50K/month on Meta.
For brands spending $50K–$150K/month on Meta.
For brands spending $150K+/month or multi-brand portfolios.
Every week your account runs unexamined, something is quietly leaking revenue. One audit, one time, and you'll know exactly where.
Six months of your account, in one page. Including the trend lines you didn't notice.
Every audit opens with quarter-over-quarter dashboards: spend, ROAS, CPM, hook rate, NCPA. We surface the slope of the lines, not just the latest number. If hook rate fell from 0.76% to 0.20% over two quarters, that's a creative-fatigue signal that predicts your CPA in 30 days — and most teams don't catch it until the quarter is already gone.