Meta Ads diagnostics for DTC brands

The audit that finds what your ad account is missing.

We tear down your Meta ad account, creative, landing pages, and offer across 124 known failure points. You get a single document that shows exactly what's working, what's broken, and what to fix first.

Get your audit See a sample audit
7-day turnaround
$15M+ spend analyzed
One-time, no retainer
ACCOUNT HEALTH REPORT
Q2 2026 · CONFIDENTIAL
Campaign Structure
A
Creative Health
D
Landing Pages
C+
Offer Positioning
B
ACCOUNT HEALTH REPORT
Q2 2026 · CONFIDENTIAL
Overall Account Health
C+
Significant issues found 37 of 124 failure points flagged
Campaign Structure
A
Creative Performance
C+
Landing Pages
D
Offer Positioning
B
Attribution Setup
F
Priority Findings
Creative fatigue: 14 active ads running beyond effective threshold with no rotation plan
Attribution mismatch: 7-day click window misaligned with avg. purchase cycle of 14 days
Budget pacing: 3 top-performing ad sets hitting daily caps before 3pm
$15M+ in Meta spend analyzed
124-point diagnostic framework
10 years inside DTC
The problem

You're too close to
your own account.

Whether you run ads in-house, work with an agency, or manage a portfolio, your account has blind spots. Creative fatigue you stopped noticing. Bid strategies that haven't been touched in 400 days. Landing pages quietly killing 30% of your conversions. Offers that worked in 2024 and don't anymore.

A fresh set of expert eyes surfaces what your day-to-day view can't. moon.audits is built to do exactly that — without trying to sell you a retainer afterward.

What's inside

Every audit covers the full funnel.

Meta Account Structure

Campaign architecture, budget allocation, bid strategies, audience setup, and attribution settings diagnosed against best practice.

Creative Analysis

Fatigue thresholds, winner diagnostics, format mix, hook patterns, and production velocity measured against your spend level.

Landing Page Teardown

Above-the-fold messaging, mobile UX, checkout friction, message match from ad to page, and conversion-killers identified.

Offer Positioning

Discount logic, perceived value gaps, competitive pricing, bundle architecture, and promotional cadence assessed for leverage.

QoQ Performance Trends

Where you're up, where you're down, and which specific changes are causing movement — broken down quarter-over-quarter.

30/60/90 Action Plan

Every finding ranked by impact. Exactly what to fix first, second, and third — with clear owners and effort estimates.

Why moon

A diagnostic framework,
not a sales pitch.

Most audits are generated by junior strategists trying to upsell a retainer. moon.audits is built by an operator who's spent over $15M on Meta, scaled brands from $20K to $1M+ months, and has seen the same 124 mistakes on repeat.

Every audit is grounded in a diagnostic framework built from real DTC accounts. No generic best practices. No copy-paste recommendations. If a section doesn't apply to your business, we say so.

124
failure points diagnosed
$15M+
in Meta spend analyzed
10
years inside DTC
How it works

From purchase to playbook
in 7 days.

01

Buy

Pick your tier, check out in under 2 minutes. No calls, no proposals.

02

Intake

Share read-only access to your ad account and analytics. 15-minute form.

03

Audit

We run your account through the full 124-point diagnostic framework.

04

Delivery

You get a single HTML report plus action plan. Keep it forever.

Pricing

Plans & pricing.

Pick the depth of diagnosis your account needs.

Standard
$1,500 one-time

For brands spending $10K–$50K/month on Meta.

  • Full Meta account audit
  • Creative analysis (top 20 ads)
  • Landing page teardown (1 page)
  • Offer review
  • 30-day action plan
  • 7-day turnaround
Get Standard
Elite
Custom

For brands spending $150K+/month or multi-brand portfolios.

  • Everything in Advanced, plus:
  • Full competitive teardown (3 brands)
  • Creative testing roadmap
  • 60–90 min strategy call
  • 30 days of follow-up access
  • Custom scope
Inquire
What operators say

The second opinion,
without the sales pitch.

"We'd been running the same creative for 90 days and didn't realize it. The audit caught 14 things our agency hadn't flagged in 6 months."
S
Sarah K.
CMO, DTC skincare brand · $80K/mo Meta spend
"Worth every dollar. The attribution section alone saved us from a six-figure misallocation. Now I buy one every quarter."
M
Marcus T.
Founder, DTC supplements · $130K/mo Meta spend
"I buy these for new client onboards. It's faster than a full audit I'd run myself, and the framework catches things I miss under time pressure."
J
Jamie R.
Agency owner · 12 DTC clients
Questions

Answers.

DTC brand owners, CMOs, in-house media buyers, and agency leads who run or oversee Meta ad accounts spending $10K or more per month. If you're spending less, the Standard audit is probably still valuable, but email us first.
Yes, and it's one of the most common use cases. An independent audit gives you something to compare against your agency's own reporting — and catches what internal incentives might discourage them from surfacing.
Absolutely. Many agencies use moon.audits as a new-client onboarding tool or a QA layer. Contact us if you want to discuss volume pricing for multiple accounts.
Read-only access to your Meta Business Manager and ad account, plus read access to your analytics platform (GA4, Triple Whale, Northbeam, etc.). We never need payment information or admin access.
Standard and Advanced audits are delivered within 7 business days of receiving complete account access. Elite audits are scoped individually, but typically 10–14 days.
The diagnostic framework is most valuable at $10K+/month because there's enough spend history to identify patterns. Below that threshold, there often isn't enough data to make the findings actionable. Email us and we'll give you an honest answer.

Stop guessing
what's working.

Every week your account runs unexamined, something is quietly leaking revenue. One audit, one time, and you'll know exactly where.

Get your audit Email me a sample